Social Media Marketing - dgm Australia

The sheer volume of interaction that users have with Social Media sites means that they are an important part of the online media landscape which cannot be ignored.

dgm offers a full and tailored social media strategy which gets users to interact with your site by creating and distributing relevant content to online communities.

Why should you do it?

  • Encourages links to your site 
  • Engages consumers through online communication about your brand
  • R eveals consumer reactions
  • Provides valuable consumer feedback
  • Keeps your brand current and relevant
  • Promotes brand equity
  • I ncreases your credibility amongst consumers
  • Broadens the reach of your content

How?

  • By encouraging a dialogue between you and your consumers.

Social Media Marketing Deliverables

1. Blog recommendations: potential benefits and risks, layout advice and strategies to maximise the value of a blog

2. R SS recommendations: potential benefits of having an RSS feed, format and feed structure advice and strategies to maximise the value of having a RSS feed as part of your site.

3. “Add to” buttons: identify content on your site that is suitable for add to buttons, advice on which buttons will provide maximum benefit for your site and vertical.

4. Strategies for maximising traffic from the major networking sites (e.g. Facebook and MySpace)

5. Generating headings and summaries for submission

6. Submitting articles to social book-marking, social networking, social goal-orientated, social news and commentary sites

The Stats

    • 71% of online shoppers read reviews, making it the most widely read consumergenerated content. (Forrester, 2008)
    • 26% of search results link to user-generated content. (Nielsen BuzzMetrics, 2007)
    • 83% of online shoppers would make purchases if sites offered increased interactive elements. (Allurent, 2007)
    • 79% of online UK retailers surveyed reported that the main benefit of consumergenerated rating and reviews was that they improved site conversion rates. (eMarketer, 2007)
    • 59% reported that the consumer-generated activity leads to better search engine optimisation. (eMarketer, 2007)
    • 40% of marketers now use RSS in their marketing communications
    • 34% of marketers use blogs
    • 22 % utilise user-generated content
    • 20% use social networks (Forrester Report, 2007)
    • 26% of search results link to user-generated content. (BuzzMetrics, 2008)

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