dgm blog topic

Search Engine Marketing SEM

It’s more important than ever for advertisers to understand the key disciplines within search engine marketing, as search becomes more popular – and more competitive.

At dgm, we believe our unique combination of proprietary software and human expertise enables us to match a search strategy to the client objectives. We consult with our clients to understand both their offline and online marketing, to ensure we consistently deliver against the business objectives.

dgm Australia have won numerous search marketing accolades including The Search Awards at both the Asian Digital Media Awards and Australian IAB Search Awards in 2008.

Here, we have outlined four key disciplines within the search engine marketing arena.

Pay Per Click (PPC)

Often called “paid search”, this form of search engine marketing is the basis of any effective search marketing campaign. However, as more advertisers are attracted to the channel, a great search campaign also uses a range of other techniques. As more advertisers drive up the prices of popular KeyWords, a strategic approach to search is now essential.

Search Engine Optimisation (SEO)

Commonly referred to as “natural” search or SEO, this discipline focuses on increasing a client’s ranking success on the search engines without bidding for expensive KeyWords. Rather, dgm’s search engine optimisation team considers both the client’s offer and what people are searching for, to come up with a successful campaign.

Social Media Marketing

Social media campaigns can be very rewarding, however they are time consuming, labour intensive and should not be initiated without a firm grasp of the required outcome. At dgm, we believe in matching planning to a clear measurement methodology to ensure our clients are getting value out of social media campaigns.

Landing Page Optimisation and Multivariate Testing

Every advertiser wants to know that the money they spend in media is turning into brand awareness, leads and sales. This area of dgm’s expertise concentrates on testing how well a web site or landing page is performing against those objectives, and if necessary, how to improve the results.

Landing page optimisation and multivariant testing supports all channels of online marketing, as well as offline marketing.

dgm - Search Engine Marketing

Contact the search engine marketing experts at dgm about improving your search engine marketing campaign performance.

With so many marketing programs and activities happening all at once, it is extremely valuable to be able to depend on a search agency like dgmAustralia who approach each campaign or task from a results driven perspective. Visibility in organic search and utilising SEM effectively is, and has always been, a core part of our marketing strategy - we are extremely happy to have dgmAustralia on board to help steer the course. I have always found the team highly professional and their considered recommendations consistently deliver the goods without the need for babysitting from our end.

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