Paid Search: Pay Per Click Campaign Management Specialists - dgmSearchLab
Management of paid search activity in search engines such as Google, Yahoo, Ninemsn & Sensis by qualified search specialists ulitising search & content networks to maximise your return on investment.
We will deliver great results for you because we have some of the most experienced PPC specialists in Australia along with leading edge bid management & analytics tools.
PPC is the quickest, most efficient route to the online market. You only pay for users delivered to your site.
Every time someone searches for one of your products online, there are only two possible outcomes; the searcher finds you, or they find your competitors. The presence of your brand on the results page, both for paid and natural listings can be crucial for your business, increasing traffic to your site even further.
Benefits of PPC
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De-dupe between different online activity – pay only for unique actions
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Optimise to ensure the most profitable user is delivered
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We are proven to increase client’s ROI by an average of 30-50% within the first 3 months (in some cases we have increased ROI by 800%)
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PPC offers 100% control over messaging and consumer path
Qualified People
Our offering stretches across Asia Pacific with search professionals proficient in 15 different languages
We have strong relationships with Google, Sensis, Yahoo! Search Marketing and a number of smaller engines.
All search professionals within our team have Google Advertising Professional status, we have Sempo members on staff and dgm is a Yahoo Certified Local Ambassador.
Our paid search, Pay Per Click campaign managers have extensive experience within the industry with a team average of 5 years paid search campaign management experience per person.
How we operate
The dgmSearchLab is a team of experienced PPC managers who will work with you to understand your objectives.
The team will undertake the following:
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Extensive keyword analysis and search term targeting
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Optimised copywriting for ad listings
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Campaign set-up; ad group creation, deep-linking specification, engine submission
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Bid strategy: setting up optimum CPC targets and bid rules for each ad listing, content/broad/exact match
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Bid management, monitoring and optimisation of your keyword and ad copy throughout the campaign therefore maximising your ROI
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Through to order tracking for true ROI
Technology: dgmIQ
Our proprietary bid management system, dgmIQ, can effectively target hundreds of thousands of keywords across all major search engines.
The bid management team use the system to manage your payment and performance on an ongoing basis:
- Understand which keywords are driving traffic and sales
- Understand the path users take through your site
Key features of dgmIQ bid management and tracking functionality:
- Integrated bid management and web analytics
- Integrated CPA and ROI smart strategies
- World class tracking and reporting
- Integrated with all major engines
- Identify problem areas within your website
